The Department of Computer Engineering  in association with New Horizon Center for Innovation, Incubation and Entrepreneurship(NHCIIE) and Institution’s Innovation Council(NHCE-IIC) organized an Seminar – Brand Building and Marketing Traits in Entrepreneurship on 27^st April 2023 at MBA Seminar hall, Netaji Subhash Chandra Bose Block, NHCE.

A very informative Seminar talk on the topic – “ Brand Building and Marketing Traits in Entrepreneurship “ was given by Mr. Ganesh Kumar K, Head- Accommodation P&L – Smartstaff,  Bangalore.

Dr. S P Manikandan, HOD – CE, Welcomed resource person. Students of 3^rd year department of CE and MBA gained knowledge about branding which will help the business to increase its share of voice within the marketplace. 65 students attended the Seminar in offline mode.

Dr. Piyush Kumar Soni, Head – NHCIIE, thanked to the resource person and also emphasized on the significance of the session to help the students in the journey of entrepreneurship.

The event concluded with a Vote of Thanks speech given by the Assistant Professor Department of CE, Ms Neera.

Outcome:  The goal of brand marketing is to build a brand’s value – and the company’s value as a result with entrepreneurship skills.